A B2B purchasing group with a small sales team needed consistent pipeline without hiring more reps. We built an outbound revenue system that books meetings on autopilot.
90-DAY RESULTS
THE CHALLENGE
Performance Purchasing Partners helps mid-size manufacturers reduce procurement costs through group purchasing power. Their sales process depends on finding the right operations and finance contacts — but their team of three was stretched thin.
Outreach was ad hoc. One rep might send 20 emails on a good week, then nothing for two weeks. There was no sequencing, no follow-up logic, and no way to know which leads were warm until someone replied.
They needed a system that could generate consistent meetings without adding headcount — and without sounding like every other vendor in the inbox.
THE ROLLOUT
We mapped their existing outreach, CRM gaps, and ideal customer profile. The team was doing manual email blasts with no sequencing, no reply handling, and no meeting-booking automation.
Deployed a targeted outbound system: segmented lists, personalized first-touch sequences across email and LinkedIn, auto-reply classification, and direct calendar booking for warm prospects.
A/B tested subject lines, refined messaging based on reply sentiment, and tightened handoff rules between automated touches and live sales reps. Response rate climbed from 2.1% to 4.2%.
Expanded to two additional verticals while maintaining quality. By day 90, the team had 47 qualified opportunities and a $340K pipeline — all from a system that now runs with minimal daily input.
"We went from chasing leads to having a calendar full of qualified conversations. The system books 8–12 meetings a month now, and our reps walk into every call knowing exactly what the prospect cares about. In 90 days we built a $340K pipeline we simply didn't have before."
WHAT WAS DEPLOYED