A fast-growing logistics and freight brokerage struggling with slow response times, scattered follow-up, and leads slipping through the cracks. We built a Convert revenue system that responds in minutes and books consultations on autopilot.
90-DAY RESULTS
THE CHALLENGE
VanDelay Logistics handles freight brokerage for mid-size manufacturers and distributors across the Midwest. Their sales team of four was stretched thin coordinating shipments — which meant inbound leads often sat untouched for hours, sometimes entire days.
Follow-up was a mess. Some reps were great at it; others let leads go cold after one voicemail. There was no standard cadence, no automatic scheduling, and no way for Greg to see which prospects were actually engaged without chasing reps down individually.
They were losing deals to competitors who responded faster — not because their service was worse, but because their process was broken.
THE ROLLOUT
We audited their intake process and found leads sitting for hours before anyone touched them. Follow-up was manual, inconsistent, and entirely dependent on whoever had bandwidth that day. Estimates were going out, but most prospects never heard back after the first call.
Deployed an instant response system: every inbound lead gets an immediate text and email confirmation, a scheduling link, and a structured follow-up cadence across SMS, voicemail, and email. CRM logging happens automatically so nothing falls through the cracks.
Fine-tuned messaging based on reply rates and engagement timing. Moved high-intent leads to same-day booking slots. Added automated estimate reminders and review requests post-close. Response time dropped to under 15 minutes and consultation bookings started climbing fast.
Expanded the cadence to cover longer sales cycles and seasonal surges. By day 90, the team was booking 22 consultations a month with a 94% follow-up completion rate — and Greg finally had full visibility into which leads were hot, warm, or cold without checking three different inboxes.
"I used to spend half my day just figuring out which leads needed attention. Now the system tells me exactly where every prospect stands — and most of the busywork is gone. My team actually focuses on moving freight instead of chasing voicemails. I finally have visibility into a pipeline I can trust."
WHAT WAS DEPLOYED